Compelling narratives that position you as the obvious choice to your prospects—across the full customer journey.
A seamless blend of positioning, brand strategy, and copywriting. With it, you tell a better story that converts customers into loyal advocates who are eager to talk about and share your product.
While most startups lean on AI and automations, the brands that resonate most tell authentic stories. Stories are the only thing left that’s uniquely human.
And story systems aren’t just a tool—they’re a vital strategy to carve out your space in the market. They make sure your voice is remembered.
You'll know exactly what makes your product unique and appealing.
Position you as the go-to product in your category to your audience.
Align your team on brand positioning, audience, value props and more.
A story system zooms in on your product’s core value, crafting a narrative that resonates with both customers and your team.
We sit down with your decision makers and customers to gain insight into how both parties think about your business.
We align your team around a captivating brand narrative and how to talk about yourselves both internally and externally.
We take this narrative and mold it in a way that resonates with each target persona.
Then we seamlessly integrate your story into outward-facing copy materials, like ads, hooks, landing pages and more.
An extensive messaging framework that takes the best of positioning, brand, and copywriting to tell a story that sells.
Absolutely. During your engagement with us, we can pivot with you as your company goals and objectives change. We’ll modify your Story Systems to account for these changes.
Traditional services often tackle parts of the business in isolation. Whereas Story Systems integrates positioning, branding, and copy into a unified framework. This weaves a consistent and compelling narrative across every touchpoint in the customer journey.
This depends on how sophisticated your brand already is. If you’ve already been established in your category, we may need to do less positioning work. If you’re a new brand, our positioning workshops and customer research can take 3-5 weeks, and the story system creation takes about 6 weeks to complete.
We need to sit down with the company stakeholders for the positioning workshops, and will also need access to someone who has customer research or can give us customer contacts.
The story system is tailored for founders and companies who: